5 Ways to Build Hotel In-House Revenue

I have cruised often over the years.  A term that I became familiar with over time is ‘on-board revenues’.  All the many products and services that are purchased while on a cruise contribute to the overall on-board revenues.

The shore excursions, the specialty dining, beverages for the stateroom all help significantly to create profits that go well beyond the cost of the stateroom.

When I apply this thinking to the hotel segment, this idea of in-house revenues has not been embraced to the same degree.

Enhance guest experience and build hotel in-house revenue with some of the ideas below, including adding spa amenities, adding in-lobby shops, and more

Certainly additional services such as the in-room minibar, salon and spa, outdoor pool services all can contribute important dollars to the overall bottom line.  But how much opportunity are we missing?

As we move into the new post 2020 era of higher room rates, higher labour and operational costs, and higher expectations by the hotel guest, the benefit of implementing a focused ‘in-house’ revenue strategy becomes significant.

Not only as a way to raise the hotel earnings but also as a way to increase the guest experience and guest experience scores.

Here are 5 terrific ways to build hotel in-house revenues that will also provide an elevated experience for your guests:

1. Enhance Food and Beverage Offerings

Themed Dining Nights, Exclusive Dining Deals, more healthy options, 24hour QR Code Grab and Go

2. Wellness Programs

Spa Services, Fitness and Wellness Classes, Wellness Amenities for purchase

3. Technology services

Mobile Apps, Smart Room Features, mobile device charging accessories for purchase

4. Unique Onsite Experiences

Create packages for purchase that evolve around Cultural (concerts, local wineries, art shows)  Family (movie nights, babysitting services), Exclusive Access (local attractions, private tours)

5. Retail Lobby Shops

People need to eat and drink 24 hours a day.  Turn those guest needs into a satisfied guest and a new stream of in-house revenues.

We would love to help you build these revenue streams! We have several choices in healthy snack options, providing tech accessories, 24hour Grab and Go, Retail Lobby Shops and more!