The goal for every hotelier is to earn back two years of lost revenue, in less time. Experts agree that the key to our recovery lies in finding new streams of revenue, and reducing costs, while at the same time, creating a positive impact on guest satisfaction. Consider a strategy that solves all three objectives. Introduce healthy, sustainable food and beverage options that guests normally would look for outside of the hotel. Prior to the pandemic, the hotel guest expected to find the usual array of mass-market food and beverage items such as Pringles, Kit Kat, and Coca-Cola. In a pinch, they might buy something to stave off hunger or thirst. However, it’s hard to measure the revenue opportunity that was lost for those who chose to stick to healthier eating habits. The pandemic changed everything.
In recent months, hotels are experiencing changes in consumer mindset. What started as a lifestyle choice during the pandemic, is now reaching the highest levels of engagement. Not only is healthy important to 79% of consumers, 42% consider it a top priority. It’s the perfect time to introduce “better for you” food choices for guests. Most hotels start with a staple such as kettle chips or gluten-free granola bars. The guest response and difference in volume is staggering.
Not only are re-orders occurring at a faster rate, but the cost per item is also significantly higher therefore profit increases with no additional expense. The key is to offer highly recognized healthy brands such as Made Good Granola or Hard Bite Potato Chips. These are the top-selling retail brands in their category. Consumers have broadly accepted the fact that healthy alternatives come with a slightly higher price. Their good health is worth paying for. Some might call it priceless. After an initial trial period, new items can be tested such as cold-pressed juice, organic nuts, and premium chocolate. To fully embrace the strategy, why not consider the complete line of food, beverage, and guest- essentials? Recently, we added an exclusive Lobby shop by Concierge Connection into Hilton Richmond. This will allow us to test new products and share best practices with our hotel partners. Are you ready to make the healthy switch consumers are looking for?
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