These past few weeks more hotels have opened and we've seen a slow and steady climb in hotel occupancy from coast to coast. More good news is that according to Travelweek, 52% of business travelers look forward to hitting the road again with 28% of those feeling genuinely excited to travel. Hotels have a unique opportunity to welcome guests back with a greater, slightly modified guest experience. This takes into account changing guest needs based on their attitude towards travel, and what we can learn from outside resources. Here are 3 trends that consumers are flocking to that may just hit the mark for your re imagined program this fall.
Better-For-You-Food-and-Beverages According to recent research out of Dalhousie University on the Covid impact on grocery sales, healthy products are flying off the shelf. In fact, according to a report by Kerry Insights, specifically products which boost the immune system, reduce stress, and help with sleep are positioned to be a breakaway hit in 2020. While this trend is not entirely new, it has been amplified as consumers have become much more aware of the vulnerability of a weak immune system. Hotels can learn from this and turn to “better-for-you-food-and-beverages” and homeopathic medicines that resonate with the more health-conscious guest.
Change it Up! Tracing back to the past recession, companies that made changes in their product offering in order to meet adjusted consumer preferences saw the biggest increase in sales. So, what’s changed in consumer demand during the Covid recession? All this quarantining-in -place has created a pent-up demand for getting out and indulging. It’s time to change it up and move beyond the “same old, same old” grab-and-go retail. Think about creating an upscale Wholefoods or Trader Joe’s experience in your lobby. When you walk into these stores somehow price sensitivity goes out the window. Consumers place much more value on a purchase if they think it’s good for them. Just ask any Mom who doesn’t blink at paying $7.00 per bottle of kombucha for her three children. Their health is worth every penny.
You Clean, I Clean, We All Clean! According to their CEO, Clorox posted their largest sales growth in modern history. Clorox, who’s name is synonymous with cleaning, is a testament to the consumers desire to look after their own cleanliness at home. The expectation for hotels is that your cleaning teams will apply the same vigor to every surface the guest might come in contact with. Beyond that, is the new Covid-induced phenomenon known as the “peace of mind” clean. It’s the added layer of protection the guest is creating for themselves by wiping down everything from door handles, to channel changers and elevator buttons. Help guests add this extra “lick and a promise” clean by ensuring individual hand sanitizing wipes are readily available for them to carry and use at will!
Featured Product of the Week!
Why we LOVE the Loris wipe! In these cautious times, travelers are wary of cleaning standards and expect them to be better than before, regardless of your past performance. Clients can’t necessarily see a deeper clean, but like vacuum lines in a carpet, when you leave a Loris wipe behind, it’s evidence to your guests you’ve taken clean to the next level. This 5x7 inch wipe is 70% alcohol and has no odor. It’s ideal for a quick hand clean or as an effective surface cleaner for guests to use along their journey. Loris is the calling card that shows you care!
Fall into Retail with a Concierge Connection Pop Up Lobby Shop As business travel starts up again and vacationers try to squeeze in one more getaway this fall, it’s the perfect time to plan a Pop-up Lobby Shop. Surprise and delight guests with local craft food and beverages that are healthy and delicious. We have three programs to choose from; The Starter featuring top selling, Canadian made products including Loop Juice, Boylan Root Beer, Covered Bridge Chips, Made Good Granola Bars and more. The Builder which expand the product lines to include Cabana Lemonade and Good Drink Iced Tea, Seltzers and Spritzers to create an eye-popping display that’s impossible for guests to resist. Finally The Maximizer which provides a full line of products and a broad assortment of all brands for busier hotels that want to skyrocket their retail game. Click here to see our full line of products at Concierge Connection.ca Coming Soon! Ask about our beautiful hand-crafted retail displays that can convert any space into a revenue generating shop for your guests. Email info@conciergeconnection.ca
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